Direct
& make.
A boutique creative studio with a hands-on creative director at its center — small enough to be fast and direct, structured to scale when the project requires it.
Creative Director + Illustrator + Designer
Vitor Carneiro — OHNE HALS
Turning ideas into distinctive visual worlds — and staying close enough to the work to draw them.
Vitor has worked professionally as an illustrator since 2014. His practice grew from illustration into design, art direction and creative direction — without leaving the drawing behind. Today the studio combines creative direction, illustration, character development, visual storytelling, merchandise, animation and AI-powered production pipelines.
His career spans in-house creative roles at LOUD, FLUXO, SNACKCLUB / BUILD and H3AT Studios — the most recent chapter, through which he still serves clients — alongside project-based work for organizations including Riot Games, Ubisoft, Universal Music, Supercell, LG, Mobile Legends, MIBR, SK Gaming, Team Vitality, TSM and paiN Gaming.
A background in Psychology adds one more layer: how audiences behave, how communities form, and how brands are perceived.
Brazilian Color Bomb.
How he signs it on Instagram
Outside the briefs, Vitor keeps an authored practice, and his characters arrive with lore. Yasha, raised by malevolent spirits and feared as the ruthless general of the north. Calista, the first princess to turn against the tyrants of her planet. Akari, who carries a bow cursed by the touch of an Oni. The Trail Blazers, burning the landscape with a gift from Helena, in a story written with @exyllius.
His long-running series is OVERHEAT: heat, flare, saturated gradients and a style he keeps stripping down to the essentials. Each authored piece is logged like an edition, with date, OH number and resolution, and his pieces have found collectors on Foundation and, in 2026, on Collectr with the edition Transmutation.
It’s the same hand that draws the client work. That’s why the direction here never stays abstract: the person setting the visual language can also draw it.
- Role
- Illustrator & Art Director
- Base
- Brazil → worldwide
- Drawing professionally
- Since 2014
- Authored series
- OVERHEAT · OH editions
- Collected on
- Foundation · Collectr
- Community
- 16K+ on Instagram & X
- Tools
- Procreate · Photoshop
Inside creative teams and alongside them.
In-house / continuous
- H3AT StudiosMost recent · ongoing clients
- SNACKCLUB / BUILDSNACKGANG brand world
- FLUXOEsports
- LOUDEsports
Project-based
- Riot GamesProject
- UbisoftProject
- Universal MusicProject
- SupercellProject
- LGProject
- Mobile LegendsProject
- MIBRProject
- SK GamingProject
- Team VitalityProject
- TSMProject
- paiN GamingProject
The value isn’t only in execution. It’s in the path from problem to application.
- 01Problem
- 02Concept
- 03Narrative
- 04Visual language
- 05System
- 06Execution
- 07Refinement
- 08Application
On AI
AI-powered, human-directed. When it fits the project and the client, AI speeds up exploration, previz and production pipelines. Concept, taste, direction and final craft stay human. How we use it →
On scale
Projects can start with the art director alone and grow into a custom team — illustration, design, animation, motion, 3D or video — under one direction.
On culture
Gaming, esports, anime, streetwear and internet culture aren’t references we study. They’re where we come from.
Influences, not a formula.
Y2K, 90s & 00s cartoons, Anime, Streetwear, Graffiti, Gaming, Esports, Internet culture, Retro-futurism, Rubber hose
Process
Every piece is built in layers you can open.
Sketch, structure, render, refine — with layered source files delivered when the project calls for them.
Got a launch, a season or a world to build?
Let’s build
it →
Reply within 1 business day · Brazil, BRT (UTC−3) · NDA on request