← All workSky Mavis — Axie InfinityOfficial championship visual identity

Axie Infinity Showdown

Client: Sky Mavis — Axie Infinity
Role: Illustration
Engagement: In-house — SNACK × Sundae
Year: —
Disciplines: Event Identity, Broadcast, Illustration

01Overview

Axie Infinity Showdown — an official Sky Mavis championship hosted in Brazil for players worldwide. SNACK and Sundae developed the visual identity and broadcast graphics; illustration by Vitor Carneiro and Uelinton Campagnola.

02The challenge

Capture the essence of Axie Infinity in a live, international broadcast.

03Approach

01
Axies as the protagonists of every screen.
02
A warm gradient system for starting-soon, break and results screens.
03
An illustrated room for the in-between moments.

04Outcome

Live

Used across the championship broadcast and the venue.

05Deliverables & credits

Deliverables

Event identityBroadcast screensIllustrationsSocials

Creative direction: Carlos Rangel, Fill Oliveira
Art direction: Caio Borges, Amanda Georgia
Illustration: Vitor Carneiro, Uelinton Campagnola
Photography: Felipe Guerra

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