You bring the brief. We build the world.
An independent creative studio for games, esports and entertainment brands — led by a creative director who still draws. From first concept to final delivery.
● Showreel ’26
1:03 · Sound on
Clients & studios we’ve created for — in-house and project work
2014 — 2026
Brand worlds, key art and animation for teams that play on the biggest stages.
24 of 45 projects · hover to play
Gaming, esports, Web3 and brand work — in-house chapters and project-based engagements, credited as they happened.
Direct
& make.
A boutique creative studio with a hands-on creative director at its center — small enough to be fast and direct, structured to scale when the project requires it.
Creative Director + Illustrator + Designer
Vitor Carneiro — OHNE HALS
Turning ideas into distinctive visual worlds — and staying close enough to the work to draw them.
Vitor has worked professionally as an illustrator since 2014. His practice grew from illustration into design, art direction and creative direction — without leaving the drawing behind. Today the studio combines creative direction, illustration, character development, visual storytelling, merchandise, animation and AI-powered production pipelines.
His career spans in-house creative roles at LOUD, FLUXO, SNACKCLUB / BUILD and H3AT Studios — the most recent chapter, through which he still serves clients — alongside project-based work for organizations including Riot Games, Ubisoft, Universal Music, Supercell, LG, Mobile Legends, MIBR, SK Gaming, Team Vitality, TSM and paiN Gaming.
Small enough to be fast and direct. Structured to scale into a custom team — illustration, design, animation, motion, 3D or video — when the project needs it. A background in Psychology adds one more layer: how audiences behave, how communities form, and how brands are perceived.
Brazilian Color Bomb.
How he signs it on Instagram
Outside the briefs, Vitor keeps an authored practice, and his characters arrive with lore. Yasha, raised by malevolent spirits and feared as the ruthless general of the north. Calista, the first princess to turn against the tyrants of her planet. Akari, who carries a bow cursed by the touch of an Oni. The Trail Blazers, burning the landscape with a gift from Helena, in a story written with @exyllius.
His long-running series is OVERHEAT: heat, flare, saturated gradients and a style he keeps stripping down to the essentials. Each authored piece is logged like an edition, with date, OH number and resolution, and his pieces have found collectors on Foundation and, in 2026, on Collectr with the edition Transmutation.
It’s the same hand that draws the client work. That’s why the direction here never stays abstract: the person setting the visual language can also draw it.
- Role
- Illustrator & Art Director
- Base
- Brazil → worldwide
- Drawing professionally
- Since 2014
- Authored series
- OVERHEAT · OH editions
- Collected on
- Foundation · Collectr
- Community
- 16K+ on Instagram & X
- Tools
- Procreate · Photoshop
Inside creative teams and alongside them.
In-house / continuous
- H3AT StudiosMost recent · ongoing clients
- SNACKCLUB / BUILDSNACKGANG brand world
- FLUXOEsports
- LOUDEsports
Project-based
- Riot GamesProject
- UbisoftProject
- Universal MusicProject
- SupercellProject
- LGProject
- Mobile LegendsProject
- MIBRProject
- SK GamingProject
- Team VitalityProject
- TSMProject
- paiN GamingProject
The value isn’t only in execution. It’s in the path from problem to application.
- 01Problem
- 02Concept
- 03Narrative
- 04Visual language
- 05System
- 06Execution
- 07Refinement
- 08Application
On AI
AI-powered, human-directed. When it fits the project and the client, AI speeds up exploration, previz and production pipelines. Concept, taste, direction and final craft stay human. How we use it →
On scale
Projects can start with the art director alone and grow into a custom team — illustration, design, animation, motion, 3D or video — under one direction.
On culture
Gaming, esports, anime, streetwear and internet culture aren’t references we study. They’re where we come from.
Influences, not a formula.
Y2K, 90s & 00s cartoons, Anime, Streetwear, Graffiti, Gaming, Esports, Internet culture, Retro-futurism, Rubber hose
Process
Every piece is built in layers you can open.
Sketch, structure, render, refine — with layered source files delivered when the project calls for them.
Brief in.
World out.
You bring the problem, campaign or launch. We define the visual direction, assemble the right team and take it to final delivery.
Gaming · Esports · Entertainment · Tech & Web3 · Agencies
Different teams, different problems. One art director across all of them.
Your extra art department. White-label key art, characters and 2D animation that ship under your name.
- NDA and white-label by default
- Plug into your pipeline and cadence
- Overflow, look-dev or full sub-contract
Key art, characters and launch campaigns that respect the IP — and push it somewhere new.
- IP-safe reinterpretation (Riot Games × AFROPUNK)
- Character & world development
- Launch, season and event visuals
Team identities, player art, merch and gameday systems built for a weekly cadence.
- Key art & player visuals
- Merch & apparel
- Lineups, gamedays & broadcast
Mascots and brand worlds that make complex products feel human — and give communities something to rally around.
- Mascot & character systems
- Launch films & explainers
- Monthly illustration programs
Seven disciplines, one direction.
Hover a row to preview the work
Creative & Art Direction
Concept, moodboards, styleframes and look development — then the team and the QA to get it shipped.
Key Art & Illustration
Premium key art for launches, seasons and events — built to crop, adapt and live across every channel.
Characters & Mascots
Mascots and casts designed as brand assets — model sheets, expressions, poses and the rules to keep them on-model.
2D Animation & Motion
Illustration-led animation for launches, products and music — loops, trailers, explainers and films.
Brand Identity & Systems
Identities for entertainment, gaming and digital products — from wordmark to guidelines and campaign identity.
Merch, Packaging & Collectibles
Graphics engineered for production: apparel, packaging, cards, pins and physical drops.
Broadcast & Stream
Lineups, gamedays, overlays and stream packs for teams, leagues and talent.
AI-powered. Human-directed.
Used when it serves the project, and the client
How we use it
We’re an AI-powered studio. When it makes sense for the project and for the client, we use AI to accelerate workflows and automate pipelines: more directions explored, faster previz, cleaner delivery. Direction, taste and final craft stay human.
- 01Brief & strategyHuman
- 02Exploration & referencesAI-accelerated
- 03Direction & selectionHuman
- 04Previz, mockups & animaticsAI-accelerated
- 05Final art & animationHuman craft
- 06Versioning & deliveryAutomated pipeline
Faster exploration
More routes on the table in round one: moodboards, references and rough directions in hours, not days.
Previz & animatics
Camera, pacing and motion tested before a single final frame is drawn or animated.
Brand & product mockups
Key art on a billboard, a box or a hoodie: see the application before anything goes to production.
Automated pipelines
Exports, crops, naming, format variants and delivery packages handled by scripts, not by hand.
Versioning at scale
One master adapted to every placement (stream, social, store, OOH) without losing consistency.
Research & briefing
Faster audience, competitor and reference research, so the first meeting is about choices.
Rules we keep
AI is a tool.
Not the author.
- Opt-in, per project. We use AI only where it helps the work and you’re comfortable with it.
- Your policy wins. Some IPs, platforms and contracts don’t allow generative AI. We follow yours.
- Confidential stays confidential. No unreleased material goes into a tool without your approval.
- Transparent by default. You know where AI was used in the process, and where it wasn’t.
- Human craft on the final. Key art, characters and animation are directed and finished by people.
Start focused. Scale when it works.
Typical starting points — every proposal is scoped
Studio Sprint
One objective, done fast — a key visual, a campaign concept or a visual direction.
- 1 clear objective
- Direction + final asset
- Ideal for launches & pitches
Campaign
Creative direction, a hero visual and a coordinated set of assets and adaptations. Motion when needed.
- Concept & art direction
- Hero visual + adaptations
- Optional motion
Full Production
We assemble the team — illustration, design, motion, 3D or video — and manage production to delivery.
- Team assembly
- Production management
- One point of contact
Creative Retainer
A creative department on demand: direction, campaigns, illustration, social and motion every month.
- Reserved monthly capacity
- Priority turnaround
- Consistent brand voice
Usage licensed per channel · Full IP buyout available · Payments in USD
No surprises, by design.
- 01Brief
Objective, audience, channels, deliverables, timeline and budget — on a call or in writing. You get a scoped proposal.
- 02Direction
References, moodboards, concepts and styleframes. Production only starts once you approve the direction.
- 03Production
Assets are produced by the art director — or by a hand-picked team under the same direction.
- 04Review
One or two structured revision rounds. Changes to an approved direction are re-scoped, never hidden.
- 05Delivery
Master files and every agreed adaptation. Usage licensed per channel — organic, paid, merch or full buyout.
The questions serious buyers ask first.
Do you sign NDAs and work white-label?
Yes. NDAs are standard on request, and agency work is white-label by default — your brand on the deliverables, no contact with your client unless you want it.
Where are you based, and how do time zones work?
Brazil (BRT, UTC−3). That’s the same working day as US East Coast teams and a shared afternoon with Europe. Calls are scheduled in your time zone.
What does a project cost?
Most projects start from US$2.5k (Studio Sprint). Campaigns typically start from US$4k, full productions from US$7k and retainers from US$3k/month. Every proposal is scoped to the brief.
Do you take smaller requests?
Focused asks — a single illustration, a mascot or a pack — are quoted case by case when there’s room in the calendar.
How do revisions work?
One or two structured rounds are included. Production starts after the direction is approved; changing an approved direction is treated as a scope change, agreed in writing.
Who owns the work, and what about usage?
Usage is licensed per channel — organic digital, paid media, merchandise, product or global campaigns. A full IP buyout is available for an additional fee.
How do payments work?
Smaller projects: 50% to start, 50% on delivery. Larger projects: 40% at kickoff, 30% after direction approval, 30% on delivery. International invoices in USD.
Do you use AI?
Yes, we’re an AI-powered studio, when it makes sense for the project and for you. AI accelerates exploration, previz, mockups and production pipelines; concept, direction, taste and final craft stay human. It’s opt-in per project, we follow your IP and platform policies, and we tell you upfront where AI is used.
Can you scale beyond one person?
Yes. Projects can start with the art director alone and scale into a custom team — illustration, design, animation, motion, 3D or video — under the same direction.
Your extra
art department.
Key art, characters and 2D animation for your gaming, esports and entertainment clients — produced under your name, directed by a creative director who’s been on both sides of the brief.
Senior craft on demand, without the overhead.
Plug-in craft
Key art, characters, styleframes and illustration-led animation — without adding headcount.
White-label by default
NDA on request, your brand on the deliverables, no contact with your client unless you want it.
Culture fluency
Gaming, esports, anime, streetwear and internet culture. No need to explain the references.
Scales with the job
One specialist or a hand-picked team — illustration, design, motion, 3D, editing — under one art director.
AI-powered studio
Tight launch? When the brief and your client’s AI policy allow it, AI-assisted exploration, previz and automated versioning cut turnaround, under the same art director and with human-finished masters.
How we use AIThree ways to work together.
Overflow production
You direct, we produce. Your look, our hands — ideal for peaks and tight launches.
Look development
We define the visual direction — characters, styleframes, key art — and your team runs with it.
Full sub-contract
We take a piece from brief to master files: direction, team, production and QA.
Studio-side delivery, credited the way it happened.
Your tools, your cadence.
Agency volume quoted case by case
We work inside your stack — Figma, Notion, Drive, Discord or whatever your team runs on — and match your naming, templates and review cadence.
Engagement modelsFor producers and creative directors.
Can we present the work as our own?
Yes — white-label is the default. We only show agency work publicly with your permission, and usually after launch.
How fast can you start?
Availability is confirmed in the first reply. For urgent launches, a Studio Sprint is the fastest format.
Do you deliver source files?
Yes — layered PSD / AI / AE files and every agreed adaptation, organized for your team to pick up.
How do you price agency work?
Fixed scope per project, reserved monthly capacity, or a retainer. Starting points are in the engagement models above; agency volume is quoted case by case.
What about time zones?
Brazil, BRT (UTC−3): the same working day as US East Coast teams and a shared afternoon with Europe.
Got a launch, a season or a world to build?
Let’s build
it →
Reply within 1 business day · Brazil, BRT (UTC−3) · NDA on request