CellinRJ
01Overview
Identity for CellinRJ: a Rio de Janeiro moodboard turned into graffiti lettering, an illustrated version of the creator, 3D elements and a full stream pack.
02The challenge
Put Rio’s street culture into a stream without turning it into a cliché.
03Approach
- 01
A moodboard of the city — favela, street art, Christ the Redeemer — as the brief.
- 02
An illustrated character that matches the real creator.
- 03
Graffiti lettering, 3D gem and screens for the stream.
04Outcome
Local
A creator brand that sounds like Rio.
05Deliverables & credits
Deliverables
LogotypeCharacter illustrationStream screensAlerts
- Client
- CellinRJ
- Identity & illustration
- Vitor Carneiro (OHNE HALS)
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