
The Bull
01Overview
A wide graffiti-style mural for DDTB: a pitbull character, custom lettering and street textures.
02The challenge
Take a brand out of the screen and onto a wall — with street credibility.
03Approach
- 01
Character first: a pitbull with attitude.
- 02
Hand-built lettering in a graffiti language.


04Outcome
Street
Brand language translated into graffiti culture.
05Deliverables & credits
Deliverables
Mural artworkCharacterLettering
- Illustration
- Vitor Carneiro (OHNE HALS)
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