Segue o Fluxo — Merch
01Overview
Apparel for FLUXO’s “Segue o Fluxo” line: hoodies and tees with large illustrated back prints, oversized sleeve typography, small chest marks and a 3D FX monogram.
02The challenge
Make esports merch people wear outside the arena — streetwear first, team badge second.
03Approach
- 01
Big illustrated back prints over crossed red bars as the collection’s signature.
- 02
Oversized FLUXO lettering on the sleeves and a minimal front with the FX mark.
- 03
A 3D, hand-drawn take on the FX monogram for drops and social.
04Outcome
Streetwear
Team merch designed to be worn, not just collected.
05Deliverables & credits
Deliverables
HoodieT-shirtBack-print illustrationsFX monogram art
- Client
- FLUXO
- Merch design & illustration
- Vitor Carneiro (OHNE HALS)
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