← All workNeymar JrStream scenes & lettering kit

Stream Package

Client: Neymar Jr
Role: Stream design, lettering
Engagement: Project-based
Year: —
Disciplines: Stream Package, Broadcast Screens, Lettering, Graffiti Assets

01Overview

Stream package for Neymar Jr: starting-soon, break and end-live scenes built on the NJR mark and his photography, tied together by a kit of hand-lettered graffiti words — Inspiração, Blessed, Fé, Tudo passa.

02The challenge

A global athlete’s streams needed screens that feel like him — Brazilian, street and personal — not a generic gaming template.

03Approach

01
Scenes built on the NJR mark and his photography, with countdown and chat-ready layouts.
02
A hand-lettered kit of graffiti words and marks that ties every screen to his own vocabulary.
03
Modular assets, so the team can recombine them across scenes.

04Outcome

On-brand

Every scene reads as Neymar, not as a template.

Kit

Reusable lettering the team can remix.

05Deliverables & credits

Deliverables

Starting soon sceneBreak sceneEnd-live sceneLettering & graffiti kit

Client: Neymar Jr
Stream design & lettering: Vitor Carneiro (OHNE HALS)

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