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← All workOH KAPIIP, game & brand illustration

OH KAPI

Client
OH KAPI
Role
Illustration, world-building, animation direction
Engagement
Project-based
Year
2025
Disciplines
IP Development, Key Art, Illustration Series, Animation, Stickers, UI
01Overview

“Confidence is the currency.” OH KAPI is a character-driven IP: a cast of sharp-suited okapis living a retro-noir life — control rooms, night rides, rooftop raves — expressed through key art, a poster series, animated teasers, in-game UI and a sticker pack.

02The challenge

Build an IP that works as a brand, a game and a community at the same time — with a tone people recognize in one frame.

03Approach
  1. 01

    A retro-noir art direction: tailored suits, neon cities, warm film-grain lighting.

  2. 02

    A control-room key art that introduces the world, then a numbered poster series for drops.

  3. 03

    Animated teasers, a table-turn reveal and UI animation for the game.

  4. 04

    An animated sticker pack (LFG, GM, Cheers…) for the community’s daily language.

04Outcome
World

One recognizable tone across art, motion, UI and stickers.

Series

A numbered poster run built for weekly drops.

05Deliverables & credits

Deliverables

Key artPoster seriesAnimated teasersGame UI animationAnimated stickersBrand book
Client
OH KAPI
Illustration & direction
Vitor Carneiro (OHNE HALS)
Need something like this? Let’s scope it. Send the brief — even a rough one. You’ll get a reply within 1 business day.Start a projectBook a call

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首なし OHNE HALS STUDIO

A boutique studio with a hands-on creative director at its center. Worlds, not assets.

Do you work white-label?

Yes — NDA on request, your brand on the deliverables, no contact with your client unless you want it.

Where are you based?

Brazil, BRT (UTC−3) — the same working day as US East and a shared afternoon with Europe.

How do projects start?

With a brief or a 30-min call. Most projects start from US$2.5k (Studio Sprint).

Book a 30-min call ↗ LinkedIn · Behance · Instagram · X / Twitter Brazil · BRT