Overheat
01Overview
Visual world for the Overheat collection — horned, fire-wielding characters in streetwear, built through key illustrations, an animated key art and the character sheets behind them.
02The challenge
A collection needs variety without losing its characters.
03Approach
- 01
A signature language of fire, cracked orbs and streetwear — teal, magenta and amber with halftone grain.
- 02
Key illustrations that introduce the cast and the attitude of the collection.
- 03
An animated key art for launch, plus turnarounds and sheets that lock proportions, palette and props for the trait system.
04Outcome
World
A recognizable visual language across art, motion and traits.
On-model
Sheets the whole collection can build on.
05Deliverables & credits
Deliverables
Key illustrationsAnimated key artCharacter sheetsTurnarounds
- Character design
- Vitor Carneiro (OHNE HALS)
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