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Peko Peko — Peko Peko
← All workPeko PekoFood brand identity

Peko Peko

Client
Peko Peko
Role
Brand identity, mascot, lettering
Engagement
Project-based
Year
—
Disciplines
Logotype, Mascot, Lettering
01Overview

Identity for Peko Peko — a nigiri mascot, a chunky logotype with salmon texture, ぺこぺこ lettering and a salmon-stripe pattern, delivered as a flexible vector system with colour variations.

02The challenge

Playful enough for a food brand, clean enough to scale to signage and packaging.

03Approach
  1. 01

    A nigiri character as the brand’s face — the “o” of the logotype smiles back.

  2. 02

    A salmon-stripe texture that works as fill, pattern and background.

  3. 03

    Colour variations (salmon, cream, green) and ぺこぺこ lettering, all built as vectors for any size.

Brand presentation
Brand presentation
Logotype — salmon texture
Logotype — salmon texture
Brand view
Brand view
On green
On green
04Outcome
Vector

Ready for signage, packaging and social.

Flat salmon
Flat salmon
Cream
Cream
Salmon-stripe pattern
Salmon-stripe pattern
Mascot
Mascot
05Deliverables & credits

Deliverables

LogotypeMascotLetteringPatternColour variationsBrand presentation
Identity
Vitor Carneiro (OHNE HALS)
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