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Riot Games — VALORANT × AFROPUNK
← All workRiot GamesIllustration & merch system

VALORANT × AFROPUNK

Client
Riot Games
Role
Illustration, visual system, merch graphics
Engagement
Project-based
Year
2023
Disciplines
Key Art, Visual System, Merch, Event
01Overview

A visual system for the Riot Games × AFROPUNK in-person experience, merging VALORANT’s visual language with AFROPUNK’s bold cultural identity.

02The challenge

Make something that felt simultaneously VALORANT and AFROPUNK — recognizable to players, authentic to a live cultural event — without one identity overpowering the other.

03Approach
  1. 01

    Phoenix as the anchor: his silhouette, abilities, icons, flames and motifs extracted and reinterpreted through an AFROPUNK-inspired graphic language.

  2. 02

    A composition closer to a concert poster than a game key visual, with “JUNTOS MAIS FORTES” tying the artwork to the event’s message.

  3. 03

    Built for reproduction from day one, so detailed artwork could translate into bold, wearable merch graphics.

Phoenix × AFROPUNK — main artwork
Phoenix × AFROPUNK — main artwork
Tee application
Tee application
Detail
Detail
Detail
Detail
Merch — front
Merch — front
04Outcome
System

One visual language extended across illustration, merch and event touchpoints.

IP-safe

Recognizably VALORANT, re-contextualized for a cultural audience.

Scalable

Artwork engineered to work from poster to tee to sticker.

Merch — back
Merch — back
In the wild — AFROPUNK Bahia main stage
In the wild — AFROPUNK Bahia main stage
VALORANT stage — footage @valorantbrasil
VALORANT stage — footage @valorantbrasil
On site — footage @valorantbrasil
On site — footage @valorantbrasil
05Deliverables & credits

Deliverables

Key illustrationT-shirt graphicsSticker sheetsEvent assets
Client
Riot Games
Illustration & design
Vitor Carneiro (OHNE HALS)
Need something like this? Let’s scope it. Send the brief — even a rough one. You’ll get a reply within 1 business day.Start a projectBook a call

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