SNACKGANG

A full visual world built around a community: a cast of characters, a city and its lore, animated teasers, comic pages, merch, events and physical products — designed so every output felt like part of the same universe.

~$6M — Raised · sold out in hours

Turn a product launch into a place people wanted to belong to. The world had to hold together across dozens of formats and contributors — from a 15-second animated teaser to a printed manga cover and a piece of merch — without diluting its personality.

1. 01

   Visual development of the cast and the city — characters, locations and recurring motifs that could be reused by the whole team.

2. 02

   Narrative devices that kept the community coming back: comic pages, “SNACK Chat” episodes, a manga cover and lore drops.

3. 03

   Animated teasers per character and location (Kid, Factory, Office, Time to Roll) to turn launches into events.

4. 04

   Art direction across the creative team so illustration, animation, product and event visuals spoke one language.