Mr. Enclave
A full Web3-focused rebrand built around a mascot the community created on its own — transformed into a scalable, functional brand asset through illustration, design systems and motion.
Switchboard already had a mascot born organically inside a strong, engaged community, but it wasn’t being used strategically. The brief: turn that existing symbol into a core brand asset — recognizable, scalable, and aligned with the platform’s evolution — inside a fast-moving, crypto-native ecosystem.
- 01
Assembled the right team of illustrators, designers, animators and editors, and evolved Mr. Enclave into a product-ready character with a full model sheet.
- 02
Launched the rebrand with a structured rollout: teasers, strategic content and visuals designed for narrative and market impact.
- 03
Translated positioning into a cohesive system — announcement films, product explainers and a monthly illustration program that turned technical oracle concepts into accessible stories.
A fan-made character became the centre of the brand system.
A continuous illustration program from March to October 2025.
Stronger emotional connection between the community and the product.
Deliverables
- Commercial lead
- H3AT Studios
- Creative director & illustrator
- Vitor Carneiro
- Video editor
- Zerotciv
- Animation
- Akadinn
- Illustration
- Ellen, Lionthemann
- Design
- Jay Braga
Next case — MIBR
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