Mayumi
Stream identity for Júlia “Mayumi” Nakamura, the Brazilian League of Legends player turned TSM content creator — an illustrated alter ego in two outfits, a cat-and-katana emblem with まゆみ lettering, cherry-blossom backgrounds and stream screens.
Give a creator joining a global org an identity that feels personal, Japanese-inspired and on-brand for TSM — and that works across every screen of a stream.
- 01
An illustrated version of Mayumi in a TSM-branded robe, with a second casual outfit for variety.
- 02
A cat-and-katana emblem with まゆみ lettering as the channel mark.
- 03
A soft cherry-blossom, pastel-gradient world for backgrounds, panels and stream screens.
Personal identity inside TSM’s visual world.
One system across every screen of the stream.
Deliverables
- Client
- TSM — Júlia “Mayumi” Nakamura
- Illustration & stream design
- Vitor Carneiro (OHNE HALS)
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